Design is the
art of planning,
and it is in everything.
PAULA SCHER
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VISUAL IDENTITY · BRANDING · BRAND SYSTEMS · EDITORIAL · PACKAGING · WAYFINDING · VISUAL IDENTITY · BRANDING · BRAND SYSTEMS · EDITORIAL · PACKAGING · WAYFINDING ·

Every project has its own starting point. This one is mine.

PROCESS

Understand first,
draw second.

01 / 04

Where I've designed, and in what role.

THE FULL TRACK RECORD →
LB Finanzas MARKETING TEAM · CURRENT
Enertik INTERNSHIP · 2024–25
Ediciones Logos FULL-TIME · 2022–24
PuntoKinésico CLIENT WORK · 2022–24
FISFE COMPETITION · 2024
Rosario City Brand UNIVERSITY PROJECT · 2024
BEFORE WE START

It all starts
with understanding
what actually needs solving.

Designing isn't making things for the sake of it. Before proposing a piece you have to understand the real problem behind it — and often that isn't the one presented at the start. That's the first job, and everything else comes out of it.

Tell me about your project